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Sentiment Analysis

This article explains how Sentiment is analyzed in the Operative Intelligence platform.

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Written by Anita Casanovas
Updated over 2 months ago

How Sentiment is Measured

Sentiment analysis is performed on the customer's side of an interaction to determine whether the overall sentiment is positive, neutral, or negative.

The sentiment score ranges from -1 to +1:

  • -1 = Very negative sentiment

  • 0 = Neutral sentiment

  • +1 = Very positive sentiment

How Sentiment is Calculated

Sentiment is determined using a standard Natural Language Processing (NLP) approach. The system utilizes a dictionary of word weights that range from negative to neutral to positive.

Each word in the text is assigned a sentiment score, which is then aggregated and divided by the total number of words. This ensures a standardized and consistent comparison across interactions.

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